![]() ![]() ![]() How users feel about choice screens was clear from the survey: An overwhelming majority (98%) of people preferred to see a choice screen. People want to choose their default browser Participants who see the choice screen after set-up, immediately after launching the pre-installed browser, are considerably more inclined to select this browser as their default choice.ģ. People preferred to see a choice screen during the process of setting up their device.For example, moving a browser from the first to fourth on the list significantly reduces the likelihood of a user selecting that browser. The positioning of browsers within the choice screen played a crucial role, with lower-positioned browsers being chosen less frequently, particularly on Android devices.People preferred to see a wide variety of browsers.Providing more information about the browsers led to a slight increase in users selecting independent browsers while reducing the preference for the pre-installed ones.Several factors affected people’s choices: The design, content and timing of the choice screen matter Even more encouraging: Choice screens led many users to opt for independent browsers that were not tied to the operating system or device manufacturer – a sign of fairer competition among browsers. On the other hand, 98% of the people who select a browser through a choice screen expect to stick with it. More than half of the people who were not presented with a choice screen said that they expected to change the default browser that had been selected for them, suggesting that the pre-installed browser may not serve the needs or preference of many users. Browser choice screens affect people’s decisionsĬhoice screens proved to be powerful influencers of user decisions. So, we conducted in-depth research with 12,000 people in Germany, Spain and Poland to understand how choice screens influence their decisions, preferences and satisfaction levels. Mozilla is interested in whether and how these remedies might work, not just as the maker of the privacy-focused Firefox, but as an organization with a mission to equip people to make their own choices. One of these is “choice screens,” which prompt users to actively select their preferred default web browser. Seeking a solution to the immense gatekeeping power concentrated in the hands of a few, lawmakers and regulatory bodies around the world are considering a range of interventions. The reality is that much of our online experience is controlled by a small number of tech companies. But these days, big tech too often trumps individual choices, whether that’s through the algorithms that populate our feeds, the online reviews that influence our purchases or the barriers to changing pre-installed browsers on our devices - and keeping that choice. What if we got to easily choose our web browser, and didn’t have to rely on complex operating system settings to change the pre-installed default?Īt Mozilla, our mission has always centered on empowering people to shape their own experiences online. ![]()
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